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Mergers, Acquisitions, Alliances and Synergies Case Study

Case Title:

Business Objects - Crystal Decisions : The Synergies

Publication Year : 2004

Authors: P Venkatesh, Sumit Kumar Chaudhuri

Industry: Business Intelligence Software

Region: USA California

Case Code: MAA0014

Teaching Note: Not Available

Structured Assignment: Not Available

Abstract:
When Business Objects acquired California-based Crystal Decisions for $1.2 billion in December 2003, it was all set to become the leader in the global booming market of data analysis software or business intelligence. Due to excellent synergies with the products and services of Crystal Decisions, Business Objects was optimistic to reach the $1 billion mark by 2004.

Pedagogical Objective:

To understand the non-technical overview of the concept of business intelligence
To discuss the synergies between Business Objects and Crystal Decisions.

Keywords : Business intelligence;Mergers, Acquisitions, Alliances Case Study; Business Objects; Crystal Decisions; Query and reporting; On-line analytical processing (OLAP); Decision support systems; Enterprise reporting; Synergies; Cognos; Hyperion Solutions Corp; BusinessObjects Enterprise 6.1; MicroStrategy; SAP; PeopleSoft Inc; Oracle

Business Case Studies, Strategy Case Study, Mergers, Acquisitions, Alliances and Synergies

US Financial Crisis Case Studies